Watch Vs. Warning: Understanding Forecasts and Weather Awareness Tips

Image of palm trees blowing in a tropical storm- Watch Vs. Warning: Understanding Forecasts and Weather Awareness Tips blog featured image

National Weather Service forecast products can tell you a lot about what is expected to happen with a storm, including the storm’s paths, rainfall amounts, wind speeds, if it’s a watch vs. a warning, and more. There is a lot of information available days ahead of a storm, and it is important to understand what it means.

Whether you’re a resident in a coastal region or seeking to enhance your weather literacy, it’s crucial to understand the various tropical watches and warnings designed to help you make informed decisions and stay safe when facing the unpredictable forces of nature.

Have Trusted Sources For Storm Information

Rely on official forecasts and well-established media partners in the Weather Enterprise. Be cautious of sensational headlines and instead look for reliable sources to determine a storm’s potential impacts.

Use the official National Hurricane Center Forecast — their hurricane specialists access a variety of data (models, aircraft, satellite) to make the most accurate forecasts possible. Meteorologists at local NWS offices understand which locations in your area are most vulnerable to storm surges, flooding, and wind.

Know Your Alerts & The Difference Between a Watch Vs. a Warning

In general, a Watch means impacts are possible; a Warning means impacts are expected or happening. Different hazards and alerts require different responses:

• A Tropical Storm Watch indicates the possibility of a tropical storm forming within a specified coastal area or region. Residents should closely monitor weather conditions and prepare for potential tropical storm impacts.

• A Tropical Storm Warning indicates that a tropical storm is expected to affect a specific coastal area or region within a given timeframe. Residents should take immediate precautions and prepare to protect life and property from the impending tropical storm.

• A Hurricane Watch means hurricane conditions are possible somewhere within the watch area, with tropical storm-force winds beginning within the next 48 hours. People in the area should closely monitor the hurricane’s development and stay updated with the latest forecasts.

• A Hurricane Warning means hurricane conditions are expected somewhere within the warning area, with tropical storm-force winds beginning within 36 hours. People in the area should act quickly to ensure their safety and protect their property from the impending hurricane’s destructive forces. 

•An Extreme Wind Warning means extreme hurricane winds (115 mph+) are imminent or happening: take immediate shelter in an interior portion of a well-built structure.

• A Storm Surge Watch means the possibility of life-threatening inundation generally within 48 hours, and a Storm Surge Warning means the danger of life-threatening inundation generally within 36 hours. In either case, please promptly follow evacuation and other instructions from local officials.

•A Flash Flood Warning means dangerous flash flooding is expected: move to higher ground, and never walk or drive through floodwater. A Flash Flood Emergency is issued for exceedingly rare situations when a severe threat to human life and catastrophic damage is happening or about to happen — do NOT attempt to travel unless you are under an evacuation order or your life is imminently at risk.

•A Flood Watch means flooding is possible: stay tuned to trusted news sources and be ready to seek higher ground. A Flood Warning means flooding is happening or about to happen: move to higher ground immediately.

•A Tornado Watch means a tornado is possible: know your safe place and be ready to act quickly if a Warning is issued. A Tornado Warning means a tornado is happening or about to happen – immediately seek shelter in your safe place!

• A River Flood Watch indicates the potential for flooding along rivers and waterways in a specific area due to prolonged heavy rainfall or other factors. It prompts residents and relevant agencies to stay informed about the situation and prepare for possible river flooding.

• A River Flood Warning informs residents that flooding is imminent or already underway along rivers and waterways in a designated area. It urges individuals to take immediate action to safeguard their lives and property from the dangers associated with rising river levels and the subsequent flooding.

Focus on Potential Impacts Regardless of Storm Size or Category

Do not focus on a specific storm category; all hurricanes and tropical storms can bring life-threatening storm surges, inland flooding, and damaging winds. The storm’s scale only tells you about the strongest winds near the center of the storm and does not tell you about potentially life-threatening flooding from storm surges or rain.

The National Hurricane Center Forecast Cone shows the probable forecast track of the center of the storm. This means that the storm’s center will probably travel somewhere within the cone’s boundaries. The cone does NOT represent the size of the storm in any way.

Learn more: NOAA: Understanding Hurricane Forecasts & Impacts

Hurricane Preparedness Resources

As storms potentially develop this season, know we continuously provide updates through our website and social media for storm updates, office closures, preparedness tips, and more.

Plan Ahead, Don’t Wait!

Allow our team to help provide financial protection for your family or business against the potentially devastating effects of tropical storms, hurricanes, and flooding.

Remember, once a storm threatens a region or becomes a watch or warning, it is too late to get a new insurance policy or make changes to existing insurance coverage.

While your homeowners insurance may pay for water damage due to broken pipes, flood insurance pays for damages caused by the rising of a body of water that covers normally dry land.  

Flood Insurance is available through your agent and the National Flood Insurance Program (NFIP) and may require a 30-day waiting period before coverage will begin. Don’t delay!

To connect with a team member, visit our locations page to find an office near you or give our team a call to discuss your best coverage options at 866.374.5084.

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Rob Wagner

Executive Vice President | Director of Sales, Southeast Region

With over 15 years of insurance industry experience, Rob focuses on growing organic growth throughout the entire Southeast region for both Acentria Insurance and Foundation Risk Partners. Working alongside both executive leadership and territory sales leaders, Rob is instrumental in producer training, increasing retention and expanding our organizational footprint.

As a self-proclaimed Army Brat, he was born in Fort Benning, GA, but has moved 27 times and resided in 40 different houses… all before college! His father proudly served our country for 28 years! As a graduate of Florida State University with a degree in Business Management, Rob also holds an MBA from Stetson University. A producer at heart, he specializes in large property, senior living, management liability and workers’ compensation. He enjoys meeting new team members and finds his personal success in seeing producers succeed.

In his free time, he enjoys spending time with his wife of 22 years and their two daughters. Together they enjoy boating, offshore fishing and exercising.

Mike Freeman

Mergers & Acquisitions

Leading the Acentria Mergers & Acquisitions team, Mike works with those agency principals and leaders who are interested in furthering a potential partnership with Acentria Insurance.  With over 35 years of finance and insurance experience, Mike and his team showcase the various benefits of partnering with Acentria. He works with principals through the initial phases to evaluate agency operations, books of business as well as planning and implementing fully comprehensive migration and implementation plans. He served 25 years in the banking industry in various executive-level positions transitioning to insurance in 2011 as Chief Financial Officer for Acentria Insurance. In 2017, Acentria Insurance partnered with Foundation Risk Partners where his major focus became leading Acentria Insurance’s mergers and acquisitions team.  

Mike is a graduate of Auburn University. He is dedicated to serving his community having held numerous leadership positions including Chairman for the American Heart Association; Chairman Mental Health Association; Chairman Destin Chamber of Commerce and Board Member for United Way Okaloosa-Walton Counties. Mike is a 27-year resident of Destin, FL and enjoys spending time with his wife of 35 years, Yvonne and their two adult children and their families.

Jenny Cirioni

Vice President, Operations
Northeast, Florida

Todd Lawrence

Executive Vice President
Southeast Florida

Rob Wagner

Executive Vice President
Southwest Florida Region

Alan Florez

Executive Vice President, National Sales

Alan leads new business growth strategies and expansion, guides the development of resources and training for Sales Producers and their partnerships with Carriers. With over 15 years of industry experience, Alan also leads the Acentria Public Risk divisions working with municipalities and government entities for their coverage needs. He was appointed to the Halifax Health Board of Commissioners December 2020 and also serves as an Executive Committee member for our parent company, Foundation Risk Partners.

Previously, Alan served as Governor Jeb Bush’s Deputy Director of Legislative Affairs and Special Assistant. He is a former member of the University of Central Florida Board of Trustees and currently volunteers his time with the Florida Council of 100, Futures Foundation of Volusia County Schools and the Community Foundation of Flagler and Volusia. Alan holds a bachelor’s degree in Political Science from the University of Central Florida.

Anne Kraus

Senior Vice President
Commercial Lines Operations

Teresa Fillmon

Vice President
Small Business Unit

Alex Doberstein

Vice President
Benefits Resource Leader

Eric Austin

Operations Lead
Port St. Lucie & West Palm Beach

Luke Wolkers

Executive Vice President
Employee Benefits

Chris Tolland

Executive Vice President
Northeast Florida Sales

Brian Stanton

Executive Vice President
Southeast Florida

Nathan Marks

Executive Vice President
Northwest Florida

Jason Cruse

Executive Vice President
Central Florida Sales

Jackie Shaw

Senior Vice President
Agency Operations

Jessica Parkhurst

Senior Vice President
Marketing & Branding

Doreen Castro

Senior Vice President
Personal Lines Operations

Kendall McEachern

Co-Founder

Kendall was a fundamental part of Acentria Insurance. As a co-founder, he brought more than 30 years of industry expertise to Acentria, helping transform the organization into a leading insurance provider. Beloved by team members, carrier partners and clients, he oversaw more than 400,000 insured multi-family units with property values greater than $22 billion, and over four million square feet of commercial office space and real estate buildings. Kendall has received numerous industry awards to include being recognized as a National Top Producer and Agent of the Year by both Insurance Business America and Insurance Journal. Away from the office, he served as chairman for the American Heart Association, actively participated in his church and golfing, watching sports and spending time with his family. Kendall passed away in January of 2021, leaving a lasting legacy on Acentria’s culture, success, industry-wide reputation – and on all of us fortunate to have worked alongside him.

Mary Lawless

President & Chief Operating Officer

As President and Chief Operating Officer, Mary brings over three decades of industry expertise to Acentria Insurance. With a strong focus on Mergers & Acquisitions, Mary is passionate about partnering with new agencies and leaders to continue the overall upward growth of Acentria. She works in conjunction with the CEO to lead and deliver specialized sales products, services and industry leading capabilities while implementing business and sales strategies to the Acentria sales team and carrier partners. Mary has direct oversight of all operational leaders throughout the entire organizational footprint and is responsible for operational financials and budgets.

She empowers her team members and because of it, is well respected by her peers and those she leads. Since her time with Acentria, Mary’s leadership has contributed to the agency’s exponential growth from 15 to well over 50 locations, increasing employment to over 700 team members, across the southeastern United States. Due to her leadership and contributions to the insurance industry, she has been nationally recognized as one of Insurance Business America magazine’s Elite Women and serves as a valuable member on the Executive Committee for Foundation Risk Partners, Acentria’s parent company. Prior to joining Acentria Insurance, Mary led operations for another national broker. Throughout her tenure, she has held a variety of management positions in Personal Lines, Select Business and Employee Benefits. Mary specializes in agency operations, partnerships and acquisitions and is truly passionate about developing team members to become great leaders.

When not shaping the future industry leaders at Acentria Insurance, Mary enjoys traveling and spending time with her husband, Pat and their family and friends.

Mitch Weinstein

Partner & Co-Founder

As partner of Acentria Insurance, Mitch plays an integral role in mergers & acquisitions. He focuses on seeking out strategic like-minded partners and agencies, across the southeastern United States, to partner and join the Acentria family.

Mitch has over 42 years of business leadership experience that ranges from law enforcement to the finance, healthcare and insurance industries. He was instrumental in developing the nation’s first “at-risk” managed care network for physical and occupational therapy serving the worker’s compensation industry. This network paved the way for a new managed care system, based on incentives.

Mitch is passionate about giving back to the youth of his community. He is an active supporter of the Boys & Girls Clubs of Polk County and believes in helping all young people reach their full potential. He is also the founder of Fallen First Reserve which is a non-profit organization dedicated to financially assisting those family members of First Responders killed in the line of duty and military members killed in action. Mitch also serves on the board for Fund the First.

Kevin Mason

Chief Executive Officer & Co-Founder

As Chief Executive Office of Acentria Insurance, Kevin focuses on developing insurance solutions that strengthen Acentria’s presence in the market and its commitment to client-relationships and exceptional service. With over 35 years of industry experience, he specializes in the overall growth of Acentria is passionate about bringing new talent to the organization both organically and through mergers and acquisitions. Through his leadership and the support of the Executive Leadership team, Acentria Insurance instills a positive corporate culture which has led the agency in being recognized as a leader within our industry as a Top 100 Workplace, Employer of Choice, Best Agency to Work For and several other national and regional accolades.

Before co-founding Acentria Insurance, Kevin served as Branch Manager for another national broker. Kevin holds the prestigious title as an Agent of the Year and five-time National Top Producer. He is also a key member of the Foundation Risk Partners Executive Committee, which is the parent company of Acentria Insurance, while also serving as the National Director for Carrier Relations. In addition, Kevin oversees the Sales Leadership Council, which encompasses sales leaders across the entire FRP footprint in an effort to develop and refine shared resources while offering producer training and development programs.

Kevin received a Bachelor’s Degree in Management from the University of West Florida. He is very active in his community and served over a decade on the Board of Directors of Destin Charity Wine Auction Foundation and remains as a trustee, which funds over 14 children’s charities along the Florida Panhandle. He is also a member of the Destin Chamber of Commerce, Community Association Institute and Florida Association of Insurance Agents. In his spare time, Kevin enjoys golfing, tennis, boating and spending time with his wife Laura, and their children.