Palm Beach Live Work Play (March 28, 2017)
7 Q’s for an Insurance Marketing Wiz
Jessica Davis, Director of Marketing for Acentria, an Insurance company that serves the Southeastern states of Florida, Georgia, and South Carolina. It has 25 offices and subsidiaries. Davis is considered by many to be ahead of the pack when it comes to marketing in what is considered a tough sell by most, today we will find out what she does and why she is finding success by applying sound and solid creative principles, plus of course her hard work and talent.
1 Q: What kind of insurance does Acentria offer and where in South Florida are the offices?
A: We offer commercial lines for business owners, personal, home and auto, group employee benefits to companies and individuals. If it has anything to do with insurance, we can accommodate. Actually, in the Palm Beach area we often insure private collections, furs, fine wines, autos and more. We have 3 locations to serve the South Florida corridor, from West Palm Beach down to The Keys.
2430 W. Oakland Park Blvd
Fort Lauderdale, FL 33311
West Palm Beach
4524 Gun Club Road
West Palm Beach, FL 33415
646 united Street
Key West, FL 33040
www.GatewayAcentria.com or Acentria.com
2 Q: What responsibilities go along with your title of Director of Marketing?
A: I handle all marketing efforts to include social media, email campaigns, and I also work with producers that sell the actual insurance products, get their feedback, then create customized marketing campaigns to generate new revenue and business, plus I take care of the websites, and I handle all graphic design. ….