Understanding Your Homeowners Insurance: Why Insurance-to-Value Matters More Than Ever

Image of a young couple getting keys to a house- Insurance-to-Value Matters blog featured image

Insurance-to-value (ITV) is the relationship between the amount your home is insured for and what it would actually cost to rebuild or replace it from the ground up. It’s important to know that this isn’t the same as your home’s market value or what you originally paid for it. ITV focuses on reconstruction costs—including materials, labor and compliance with current building codes—all of which can change significantly over time.

Why Insurance-to-Value Is Important

Rebuilding costs today are rising faster than many people realize. Inflation, labor shortages and supply chain disruptions have all contributed to higher construction expenses. As a result, you could be underinsured, meaning your current coverage might not be enough to rebuild your home fully after a total loss event, such as a fire, tornado or severe storm.

This is why understanding your insurance-to-value ratio (coverage amount divided by replacement cost) is so important. ITV measures how closely your insurance coverage aligns with the actual cost of rebuilding your home. If your ITV is too low, you may face a significant coverage gap, potentially leading to unexpected out-of-pocket costs and serious financial stress.

Common Misconceptions About Homeowners Insurance Coverage

You might think your home’s market value is enough to determine your insurance coverage, but that’s a common misconception. Market value reflects what your home could sell for, which includes factors like land value and location desirability. However, these aspects don’t necessarily directly influence the cost of rebuilding your home. Instead, your insurance should be based on reconstruction cost—what it would take to rebuild your home with similar materials and workmanship at today’s prices.

Another assumption is that if you haven’t made any changes to your home, your coverage is still adequate. Yet, even if your home hasn’t changed, the cost of materials and labor likely has. This means the amount it would take to rebuild today could be significantly higher than when your policy was first written.

While many policies include inflation protection, it’s important to understand that this feature has limits. Inflation protection can adjust your coverage over time, but in today’s fast-changing market, it may not be enough to fully cover a rebuild. That’s why it’s critical to review and update your policy regularly.

What You Can Do to Maintain Accurate Insurance-to-Value

Taking a few proactive steps can help ensure your homeowners insurance keeps pace with your property’s value and protects you from unexpected costs. Consider these tips:

  • Review your coverage annually. Make it a habit to check your policy limits each year. If you’ve renovated, added square footage or upgraded materials, your coverage may need to be updated to reflect those changes.
  • Request a replacement cost estimate. Ask your broker or insurer to arrange a professional estimate of what it would cost to rebuild your home today. These estimates are based on current construction data and give you a much clearer picture than market value alone.
  • Understand extended or guaranteed replacement cost options. Some policies offer extra protection if rebuild costs exceed your coverage limit. These options can provide valuable peace of mind, especially in a volatile market.
  • Keep records of upgrades. Keep documentation—like photos, receipts and contractor invoices—of any improvements you’ve made. This helps ensure those upgrades are factored into your coverage.

We’re Here to Help

Ensuring your home is adequately insured is essential, particularly as rebuild costs continue to rise due to inflation, labor shortages and material price increases. At Acentria Insurance, we’re here to help assess your ITV ratio so you can feel confident that your home is adequately protected now and in the future. Contact us today for a coverage review.

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Nathan Marks

Chief Operating Officer

Nate joined Acentria in 2018 through a partnership with his family’s agency, Marks Insurance. A third-generation insurance professional, Nate has been in the insurance industry since 2002. He holds a Bachelor’s in Finance from Auburn University at Montgomery and a Master’s in Risk Management and Insurance from Florida State University.

As Chief Operating Officer, Nate brings a passion for developing people and improving operations. As our agency continues to grow, his focus is on maintaining the close-knit feel of a small agency while delivering big results. Nate believes that true success starts with supporting the teams on the ground and is committed to ensuring our team members have what they need in order to continue thriving.

Rob Wagner

President

Since joining Acentria in October 2020, Rob has played a key role in driving our agency’s growth and remains deeply committed to empowering our producers and account managers in achieving their professional development goals. He holds a degree in Business Administration from Florida State University as well as an MBA from Stetson University. With over 20 years of insurance industry experience, he is known for his strategic mindset and people-first leadership approach.

As President, Rob oversees all facets of agency performance, culture and client success. He is excited to focus on and strengthen frontline support, all while ensuring our team remains connected and agile as we continue to scale. Rob is  committed to keeping operational and sales support closely aligned with the team members who serve our clients on a daily basis.

Mike Freeman

Mergers & Acquisitions

Leading the Acentria Mergers & Acquisitions team, Mike works with those agency principals and leaders who are interested in furthering a potential partnership with Acentria Insurance.  With over 35 years of finance and insurance experience, Mike and his team showcase the various benefits of partnering with Acentria. He works with principals through the initial phases to evaluate agency operations, books of business as well as planning and implementing fully comprehensive migration and implementation plans. He served 25 years in the banking industry in various executive-level positions transitioning to insurance in 2011 as Chief Financial Officer for Acentria Insurance. In 2017, Acentria Insurance partnered with Foundation Risk Partners where his major focus became leading Acentria Insurance’s mergers and acquisitions team.  

Mike is a graduate of Auburn University. He is dedicated to serving his community having held numerous leadership positions including Chairman for the American Heart Association; Chairman Mental Health Association; Chairman Destin Chamber of Commerce and Board Member for United Way Okaloosa-Walton Counties. Mike is a 27-year resident of Destin, FL and enjoys spending time with his wife of 35 years, Yvonne and their two adult children and their families.

James Carl

Executive Vice President 
Territory Sales Leader, Central Florida Region

Todd Lawrence

Executive Vice President
Southeast Florida

Rob Wagner

Executive Vice President
Southwest Florida Region

Alan Florez

Executive Vice President, National Sales

Alan leads new business growth strategies and expansion, guides the development of resources and training for Sales Producers and their partnerships with Carriers. With over 15 years of industry experience, Alan also leads the Acentria Public Risk divisions working with municipalities and government entities for their coverage needs. He was appointed to the Halifax Health Board of Commissioners December 2020 and also serves as an Executive Committee member for our parent company, Foundation Risk Partners.

Previously, Alan served as Governor Jeb Bush’s Deputy Director of Legislative Affairs and Special Assistant. He is a former member of the University of Central Florida Board of Trustees and currently volunteers his time with the Florida Council of 100, Futures Foundation of Volusia County Schools and the Community Foundation of Flagler and Volusia. Alan holds a bachelor’s degree in Political Science from the University of Central Florida.

Anne Kraus

Senior Vice President
Commercial Lines Operations

Teresa Fillmon

Vice President
Small Business Unit

Alex Doberstein

Vice President
Benefits Resource Leader

Eric Austin

Operations Lead
Port St. Lucie & West Palm Beach

Luke Wolkers

Executive Vice President
Employee Benefits

Chris Tolland

Executive Vice President
Northeast Florida Sales

Brian Stanton

Executive Vice President
Southeast Florida

Nathan Marks

Executive Vice President
Northwest Florida

Jason Cruse

Executive Vice President
Central Florida Sales

Jackie Shaw

Senior Vice President
Agency Operations

Jessica Parkhurst

Senior Vice President
Marketing & Branding

Doreen Castro

Senior Vice President
Personal Lines Operations

Kendall McEachern

Co-Founder

Kendall was a fundamental part of Acentria Insurance. As a co-founder, he brought more than 30 years of industry expertise to Acentria, helping transform the organization into a leading insurance provider. Beloved by team members, carrier partners and clients, he oversaw more than 400,000 insured multi-family units with property values greater than $22 billion, and over four million square feet of commercial office space and real estate buildings. Kendall has received numerous industry awards to include being recognized as a National Top Producer and Agent of the Year by both Insurance Business America and Insurance Journal. Away from the office, he served as chairman for the American Heart Association, actively participated in his church and golfing, watching sports and spending time with his family. Kendall passed away in January of 2021, leaving a lasting legacy on Acentria’s culture, success, industry-wide reputation – and on all of us fortunate to have worked alongside him.

Mary Lawless

President & Chief Operating Officer

As President and Chief Operating Officer, Mary brings over three decades of industry expertise to Acentria Insurance. With a strong focus on Mergers & Acquisitions, Mary is passionate about partnering with new agencies and leaders to continue the overall upward growth of Acentria. She works in conjunction with the CEO to lead and deliver specialized sales products, services and industry leading capabilities while implementing business and sales strategies to the Acentria sales team and carrier partners. Mary has direct oversight of all operational leaders throughout the entire organizational footprint and is responsible for operational financials and budgets.

She empowers her team members and because of it, is well respected by her peers and those she leads. Since her time with Acentria, Mary’s leadership has contributed to the agency’s exponential growth from 15 to well over 50 locations, increasing employment to over 700 team members, across the southeastern United States. Due to her leadership and contributions to the insurance industry, she has been nationally recognized as one of Insurance Business America magazine’s Elite Women and serves as a valuable member on the Executive Committee for Foundation Risk Partners, Acentria’s parent company. Prior to joining Acentria Insurance, Mary led operations for another national broker. Throughout her tenure, she has held a variety of management positions in Personal Lines, Select Business and Employee Benefits. Mary specializes in agency operations, partnerships and acquisitions and is truly passionate about developing team members to become great leaders.

When not shaping the future industry leaders at Acentria Insurance, Mary enjoys traveling and spending time with her husband, Pat and their family and friends.

Mitch Weinstein

Partner & Co-Founder

As partner of Acentria Insurance, Mitch plays an integral role in mergers & acquisitions. He focuses on seeking out strategic like-minded partners and agencies, across the southeastern United States, to partner and join the Acentria family.

Mitch has over 42 years of business leadership experience that ranges from law enforcement to the finance, healthcare and insurance industries. He was instrumental in developing the nation’s first “at-risk” managed care network for physical and occupational therapy serving the worker’s compensation industry. This network paved the way for a new managed care system, based on incentives.

Mitch is passionate about giving back to the youth of his community. He is an active supporter of the Boys & Girls Clubs of Polk County and believes in helping all young people reach their full potential. He is also the founder of Fallen First Reserve which is a non-profit organization dedicated to financially assisting those family members of First Responders killed in the line of duty and military members killed in action. Mitch also serves on the board for Fund the First.

Kevin Mason

Chief Executive Officer & Co-Founder

As Chief Executive Office of Acentria Insurance, Kevin focuses on developing insurance solutions that strengthen Acentria’s presence in the market and its commitment to client-relationships and exceptional service. With over 35 years of industry experience, he specializes in the overall growth of Acentria is passionate about bringing new talent to the organization both organically and through mergers and acquisitions. Through his leadership and the support of the Executive Leadership team, Acentria Insurance instills a positive corporate culture which has led the agency in being recognized as a leader within our industry as a Top 100 Workplace, Employer of Choice, Best Agency to Work For and several other national and regional accolades.

Before co-founding Acentria Insurance, Kevin served as Branch Manager for another national broker. Kevin holds the prestigious title as an Agent of the Year and five-time National Top Producer. He is also a key member of the Foundation Risk Partners Executive Committee, which is the parent company of Acentria Insurance, while also serving as the National Director for Carrier Relations. In addition, Kevin oversees the Sales Leadership Council, which encompasses sales leaders across the entire FRP footprint in an effort to develop and refine shared resources while offering producer training and development programs.

Kevin received a Bachelor’s Degree in Management from the University of West Florida. He is very active in his community and served over a decade on the Board of Directors of Destin Charity Wine Auction Foundation and remains as a trustee, which funds over 14 children’s charities along the Florida Panhandle. He is also a member of the Destin Chamber of Commerce, Community Association Institute and Florida Association of Insurance Agents. In his spare time, Kevin enjoys golfing, tennis, boating and spending time with his wife Laura, and their children.