The job market remains highly competitive as employers work to attract and retain today’s top talent. With the open enrollment 2024 season quickly approaching, employers can develop attractive benefits offerings and proactively communicate with workers to win them over. Early preparation can help show employees they are valued, convince top performers seeking job changes to stay in their current positions and attract new talent.
By starting open enrollment efforts early, employers will have ample time to tailor their benefits offerings and thoughtfully showcase all employee perks. Consider these steps to begin today.
Steps to Prepare for Open Enrollment 2024
1. Tailor benefits options.
Employee benefits offerings can serve as powerful attraction and retention tools. However, that’s only true if workers see value in these offerings. That’s why employers should tailor their benefits options to include perks employees care about ahead of open enrollment.
Debates around remote, hybrid and in-person work continue between employers and workers, and some workers are willing to make employment decisions based on retaining flexibility in when and where they do their jobs. Additionally, many organizations have a renewed focus on employees as people and have been prioritizing employee well-being. More than ever, workers want to feel like they belong in the workplace and feel recognized, appreciated and safe—and employers are poised to deliver on those needs.
Various surveys and reports have found that the following are some of the top benefits employees want:
- Greater compensation
- Remote or hybrid work environments
- Flexible or hybrid scheduling (e.g., four-day workweeks)
- Paid leave policies
- Mental health resources
- Family-building and reproductive health benefits
- Caregiving benefits
- Professional development opportunities
- Financial wellness resources
2. Determine key messaging.
After solidifying benefits options, employers need to plan their messaging and communication strategies. For 2024, key messaging might focus on new or updated benefits offerings, as well as these offerings serving as incentives for employees to stay in their current positions.
Putting benefits front and center can compel employees to weigh the advantages of searching for new jobs against guaranteed perks. Employers should detail their offerings so employees understand everything they could potentially lose by changing jobs. Touching on these details is particularly important, considering that 1 out of 3 workers don’t understand the benefits they elected during open enrollment, according to Voya Financial. This means some employees may be job hunting for perks that they already have access to.
Benefits communications should account for employees’ desires to feel safe and secure by demonstrating how workplace offerings can protect them. As employees’ needs vary, outlining different benefits offerings can help them understand which benefits they need and will likely use. Employees’ appreciation for benefits may improve when they can choose benefits plans tailored to their specific needs. The more appreciative employees are, the less likely they are to seek other job opportunities.
3. Communicate about benefits.
Employees want more help understanding their options, so employers should share information early, provide educational resources and have multiple communication channels. An effective open enrollment communication strategy may include the following components:
- Group meetings to discuss available benefits
- One-on-one meetings to go over any questions
- Multichannel communication methods (e.g., videos, printouts, guides, presentations, emails and comprehensive guides)
- Periodic enrollment reminders, including enrollment dates and workplace-specific instructions
- Messaging that directs employees to designated points of contact for questions (e.g., HR)
Leveraging technology allows employers to communicate more frequently and effectively with employees. With more employees working remotely, virtual enrollment may be the most feasible option for many employers, saving them time and resources.
Early open enrollment communication gives employees more time to understand their benefits. Although year-round communication is ideal, employers can amp it up for open enrollment. The recent Consumer Engagement in Health Care Survey revealed that although many Americans are satisfied with the open enrollment process, they are not looking closely at their health plan options when making selections. Nearly three-quarters (72%) of adults spent less than one hour deciding on their health plan during open enrollment. A better understanding of offerings may help employees make more active choices in their health plans during the open enrollment season and beyond by helping them understand the perks of staying with the organization.
Don’t Worry About Communicating Too Soon About Open Enrollment 2024.
Repetitive messaging and reminders increase the odds of employees seeing necessary information and understanding their benefits. Reach out to us for additional open enrollment 2024 information and resources.
